Product planning drives the development process of a new car. A complete product planning consists of medium to long-term consumer trend analysis, medium/long-term product strategy, preliminary planning, product planning, cross-product planning and performance specification. The purpose of product planning is to define a product that is competitive, innovative and satisfies consumer requirements by analyzing the market, consumers and competitors. The process begins by defining the different types of consumers through market trend analysis in order to identify the target market and consumers. The target consumers' lifestyle and values, what they expect from their cars in terms of emotional fulfillment, features and purposes are then studied in detail to define innovation values such as product concept, selling point, design concept and standard specifications (see Fig. 1 below).
Figure 1:Product Planning Flow Chart
The LUXGEN product selected "Luxury and Genius" as the design core for the brand. A large number of user-friendly technologies were also incorporated to realize the "Think Ahead" principle and provide consumers with attentive service and innovative technology. The overall design makes the car something more than just a tool for transportation. The car becomes not just transportation, but an inspiration as well so consumers can enjoy an all new experience. The result is a new era for the user, vehicle and life values.